A lot has changed over the last ten years. In 2000, Radio and TV stations had brand new web sites, and they didn’t know exactly what to do with them. On one hand, they had to have them because they weren’t “cool” without one. On the other hand, they were afraid to send listeners to the web site, fearing that they would pay less attention to the broadcast. In 2000, newspapers didn’t have web sites because having one would encourage use of the net vs. print. Also, cell phones, um, were just phones, and we were all really afraid to use up our minutes.

Today, we live in a world of unlimited high-speed mobile internet access, non-stop facebook updates, a choice from hundreds of HD cable networks, and an ever-changing radio landscape. Even billboards are changing from being gigantic posters that sit still, to full-motion video screens at 70 miles per hour.

What hasn’t changed in ten years is the fact that organizations still have a limited budget for media marketing, AND the correct mix of media is key to success. Call TBC at (858) 877-3733 and we’ll work with you to develop the best strategy for your organization and goals.